THE
FABRIC.
Every specification chosen with purpose. 100% US-grown Pima cotton. Custom weights. Built to outlast everything in your wardrobe.
THE SOURCE
100%
US-GROWN
COTTON.
We use only Pima and ring-spun cotton grown in the United States. Longer staple length than standard cotton. Stronger, smoother, softer. It is not a marketing claim — you can feel the difference.
WHY IT MATTERS
STAPLE LENGTH
Extra-long, Pima grade
Stronger yarn, less pilling
SHRINKAGE
Pre-controlled to spec
What you buy is what you keep
HAND FEEL
Develops with washing
Gets better, not worse
COLOUR RETENTION
Superior to short-staple
Stays true wash after wash
THE THREE CONSTRUCTIONS
01
420–520gsm
HOODIES & CREWNECKS
PIMA COTTON FLEECE
Our heaviest construction. Custom-woven Pima cotton fleece at weights between 420gsm and 520gsm depending on the fit. Dense enough to hold its shape through years of wear, soft enough to not need breaking in. The fleece that makes everything else feel thin.
02
380–440gsm
SWEATPANTS
FRENCH TERRY
Loop-knit on the reverse, smooth on the face. French terry at this weight is warmer than it looks, softer than it sounds, and holds a silhouette that jersey cannot. Every sweatpant is built from our custom-specified French terry.
03
220–240gsm
T-SHIRTS
PIMA SINGLE JERSEY
Pima cotton at the T-shirt weight. Single-jersey construction with a tight gauge that prevents pilling and retains colour. At 220–240gsm, it is heavier than what passes for a premium tee anywhere else. It drapes differently. It wears differently. You will notice the first time you put it on.
THE PROCESS
GARMENT
DYEING.
Select pieces are dyed after construction, not before. The entire finished garment goes into the dye bath. The result is a depth of colour and softness that bolt-dyed fabric simply cannot replicate. Every batch carries its own slight variation. That is not a flaw — that is the point.
Why does it feel different?
Garment dyeing opens the cotton fibres during the process, creating a softer, more broken-in hand feel from the first wear.
Will the colour fade?
Some slight fading occurs with washing — this is intentional and part of the aesthetic. It improves with age.
Is each piece truly unique?
Yes. Dye absorption varies slightly batch to batch. No two garments are identical. That is the nature of the process.
WEIGHT GUIDE — EVERY PIECE
The Elongated Tee
230gsm
The Classic Tee
220gsm
The Boxy Tee
240gsm
The Cropped Crewneck
420gsm
The Essential Crewneck
440gsm
The Heavyweight Crewneck
480gsm
The Tapered Sweatpant
380gsm
The Straight Sweatpant
420gsm
The Wide-Leg Sweatpant
440gsm
The Crop Hoodie
460gsm
The Foundation Hoodie
480gsm
The Oversized Hoodie
520gsm
All weights measured per square metre (gsm). Heavier = denser construction, longer lifespan, more structure.
CARE INSTRUCTIONS
Machine wash cold
30°C MAX — PRESERVES FIBRE INTEGRITY
Tumble dry low
OR HANG TO DRY FOR BEST RESULTS
Do not bleach
EVER
Do not iron high
MEDIUM HEAT, INSIDE OUT IF NEEDED
Wash inside out
PROTECTS THE OUTER FACE OF THE FABRIC
LIFESPAN
5 YEARS
MINIMUM.
That is the design specification, not a marketing claim. At these weights and with this construction, these garments are built to outlast the brands that charge twice the price for half the fabric.
THE COLLECTION